I have never been interested in communication that only makes an organization look good. Especially not now. We are living through a backlash against anyone expected to stay quiet: women, LGBTQI people, racialized communities, migrants, workers, journalists, sex workers, people whose bodies, labour, data, land or stories can be turned into someone else’s power. 

Big Tech, authoritarian movements, anti-rights networks, corporate lobbyists, and the far right understand the power of language very well. They know how to make extraction sound inevitable and control sound reasonable. The organizations I work with are trying to interrupt that story with fewer resources and more responsibility. They investigate what others hide, defend people others would rather make disposable, and build alternatives in places where the official version has already done damage.

 What they need is not louder branding. They need the work to move from an internal document into a public argument, from a story into a relationship with readers, from a report into something funders and partners understand, from scattered decisions into a rhythm a team can actually sustain.

That is where I come in. I am good at seeing how the public work of an organization is really made: not only the final story, report, newsletter, or campaign, but the decisions underneath it. Who is it for? What does it need to change? Where is the strongest idea getting lost? What can the team actually sustain? I have answered those questions while leading newsrooms, rebuilding editorial products, managing (remote) teams, working with designers and developers, and helping organizations find a clearer direction under pressure.
 

I am a feminist in what I fight for, and in how I work. I believe in clear direction, honest feedback, shared credit, and teams where people are not punished for problems the process created. 
 

Give me a strong mission, a room full of moving parts, and the trust to bring them together, and I will help the work become clearer, stronger, and much harder to dismiss.